WNY employers and organizations are challenged to ‘Eat Well Live Well’

The Fall edition of the award-winning “Eat Well Live Well Challenge,” an employee wellness program promoted by the nonprofit Wellness Institute of Greater Buffalo, is right around the corner, and the Institute is inviting all Western New York employers and organizations to help promote healthier lifestyles.

This results-focused wellness program, provided by Wegmans Markets, challenges participants to increase their physical activity and make good nutrition choices. Together, these actions enable individuals to improve their health and lower their risk for unnecessary medical costs from chronic illnesses.

Healthier employees also benefit employers — and the communities they are located in — through improved workplace productivity and morale while positively impacting job retention and job creation.

“Participants are asked to do three simple things for eight weeks,” said Wellness Institute Executive Director Philip Haberstro (www.CreatingHealthyCommunities.org). “All employees have to do is use a pedometer to record their steps each day, record the number of cups of fruit and vegetables eaten each day, and aim to make at least one meal a day follow the health-promoting ‘half-plate guide.’ Participants may also track their blood pressure and weight if they so choose.”

Western New York statistics show that more than 60 percent of our adult population is insufficiently physically active and overweight, resulting in an increase in the number of diabetes cases. Obesity and physical inactivity account for 25 to 30 percent of several major cancers and put employees at greater risk of cardiovascular disease, including high blood pressure and stroke. All of these preventable chronic diseases increase community sickness care spending.

“That’s where Eat Well Live Well comes in,” added Haberstro. “The Eat Well Live Well Challenge is a proven health promotion program that requires a minimal amount of time and investment for a powerful return. Participants need only walking shoes, pedometers and the desire to be healthy! It’s a very simple, confidential and productive way to engage employees and family members to lead a healthier lifestyle. Employers from all sectors will discover that the program results in greater teamwork, builds camaraderie and complements existing efforts to manage health costs.”

To learn more about the Challenge, please enroll in one of the free upcoming informational sessions. These brief meetings will take place from 8:30 to 9:30 a.m. Thursday, Aug. 29, or Friday, Sept. 13. Participants need only attend one informational session, to be held at the Wegmans store at 651 Dick Road, Depew, in the corporate office conference room. Advance registration is required by calling 851-4052 or emailing beactive@city-buffalo.org. Up to two employees per organization may attend, and please note that space is limited.

The website www.eatwelllivewell.org, free for employers, employees and community organizations, offers user-friendly support and resources to help participants achieve their wellness goals.

“With more than 220,000 participants nationally, the Eat Well Live Well Challenge has received national recognition and a Certificate of Recognition for Outstanding Prevention Efforts from the U.S. Department of Health and Human Services,” said Haberstro. “The Challenge has been successfully implemented for several years in the Buffalo-Niagara region, with participation from employers such as Rich Products, New Era Cap, American Red Cross, Walsh Insurance Group, M&T Bank, University at Buffalo, Town of Tonawanda Police and the Buffalo Public School System.”

Eat Well Live Well Challenge

Employers and Community Organizations are invited to Participate in A Community Wellness Program

The “Eat Well Live Well” Challenge is focused on increasing regular physical activity and nutrition choices that enable individuals to improve their health while lowering their risk for chronic illnesses. The Challenge is an affordable wellness program that offers employers and community organizations a valuable opportunity to be proactive in improving health and health care cost management.

Please consider these facts: More than 65 percent of our adult population is overweight, resulting in a one-third increase in the number of diabetes cases. Adult onset diabetes increases health care costs by 25 percent. Obesity and physical inactivity account for 25 to 30 percent of several major cancers. Overweight and inactive individuals are at greater risk of cardiovascular disease, including high blood pressure and stroke.

The World Health Organization and U.S. Centers for Disease Control concur that 70 percent of chronic illnesses can be prevented with simple lifestyle changes such as eating healthier and becoming more physically active. That’s where “Eat Well Live Well” comes in! The “Eat Well Live Well” Challenge is a proven, health promotion program that requires a minimal amount of time and investment for a powerful return. The “Eat Well Live Well” participants need only walking shoes, pedometers and the desire to be healthy! The website, www.eatwelllivewell.org, (free for employers, employees and community organizations) offers user friendly support and resources to help participants achieve their wellness goals.

With over 200,000 participations to date, the “Eat Well Live Well” Challenge has received national recognition, (Business Week magazine, 11/09) and a Certificate of Recognition for Outstanding Prevention Efforts from the U.S. Department of Health and Human Services. The Challenge has been successfully implemented for the past 3 years in the Buffalo/Niagara region, with multiple employers including Rich Products, New Era Cap, the American Red Cross, Walsh Insurance Group, M&T Bank and the Buffalo Public School System.  A major local employer had this success story to share:

"The “Eat Well Live Well” Challenge provided us with an excellent opportunity to promote our commitment to a culture of wellness for our employees (at UB). Employees thought it was challenging yet fun and they felt a lot of camaraderie as a result of the "competition" between teams. We are seeing a lot more walkers on campus and more produce as snacks as a result. We can't wait to do it again!" – Kathie Frier, University at Buffalo.

For more information, or to register (required) for the Information Session or Training Session, please contact the Wellness Institute at (716) 851-4052 or email beactive@city-buffalo.org.

INFORMATION SESSION Thursday, Feb. 16, 2012, 9:00 A.M. OR 10:30 A.M.,

Wegmans, 651 Dick Rd., Depew, NY

TRAINING SESSION Wednesday, Feb. 29, 2012, 12:00 P.M. to 3:30 P.M.,

Wegmans 5275 Sheridan Dr., Williamsville, NY

* Returning employers may start between Jan. 15, 2012 and May 6, 2012

* New employers may start between Mar. 4, 2012 and May 6, 2012, following training

At the Information Sessions, interested employers and community organizations will be invited to attend the free local train-the-trainer session for employer or organization representatives. The free training will focus on “how to” successfully implement the “Eat Well Live Well” Challenge. An “Eat Well Live Well” Challenge program/community resources toolkit (cost: $25) will also be provided to those who attend the local ½ day training. A healthful lunch will be provided.

Please share this invitation with others you believe might be interested. We look forward to your successful participation in the Spring 2012 WNY “Eat Well Live Well” Challenge!

For information contact: Philip Haberstro, Be Active NYS, www.BeActiveNys.org, a statewide health promotion initiative of the non-profit Wellness Institute of Greater Buffalo. Watch for information on the May 2012 Western New York Healthiest Employers Awards. See www.CreatingHealthyCommunities.org for more information.