NEW YORK (December 7, 2012) – Gelia, Western New York’s leading marketing communications agency, received a Global Finalist Award for its creative work on Independent Health’s consumer television advertising campaign at this year’s Global Awards® ceremony in New York on December 6.
Recognized in the medical service category of “Consumer: Video, Audio, Interactive Media - TV / Cinema Commercial”, Gelia and Independent Health was the only U.S.-based partnership honored for developing healthcare insurance advertising.
In its eighteenth year, the Global Awards is an exclusive ceremony that grants “The World’s Best Healthcare Advertising™” for compelling, creative work on an international level. The Globals raise the bar from clever headlines and smart design to explore the emotional connections transmitted between the message’s creator and recipient.
Gelia worked together with Independent Health to effectively use member-based, compassionate stories to continue to differentiate the insurance company as a healthcare partner. A mix of television, radio and online advertising was used to communicate these personal vignettes.
The Global Awards are given to those who successfully produce intellectual and emotional attachment through communication, breaking through distance, language and culture barriers. Countless entries were submitted from healthcare corporations, hospitals, advertising agencies, production companies and design studios all over the world that produce materials for medical, pharmaceutical, and healthcare related products and services.
“Independent Health is one of the top health plans in the U.S., consistently achieving high ratings for customer service and member satisfaction,” said Jamey Phipps, Gelia president and CEO. “We designed our campaign to demonstrate how Independent Health has earned its reputation through the personal experiences of its members, and we are proud that the Global Awards has recognized the effectiveness and impact of our approach.”
Founded in 1961, Gelia is a full-service agency specializing in strategic marketing communications that drive integrated campaigns with measurable results. The agency supports a nationwide client base with strategic planning, advertising, public relations, new media, direct marketing, market research, and Web site architecture and design. With $53.4 million in annual capitalized billings, Gelia is headquartered in Williamsville, N.Y. and also operates offices in Peoria, Ill., Toledo, Ohio, and Detroit, Mich. More information is available at www.gelia.com.
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